I was trolling the blogs around the web, trying to stay up to date on important developments in the social world. I came across a very interesting article about what twitter shows us about our mood.
Now since I am a marketing strategist, this caught my attention. Watch the video:
So what does this tell us, besides people that live on the coasts are typically happier….
I feel it shows the biometrics of the country. The rhythm of our moods. It makes sense if you think about your day. If you can’t sleep, were are generally annoyed, thus the 3am is really red! After work, we are tired, and once we get home things typically get better.
So why does this matter? Timing. Do you want to get your message to people when they are happy or pissed? Some bloggers want their readers good and pissed off, typically political posters, or other consumer aspects. We act when we are mad! Other bloggers want happy readers. Others don’t care, they just want readers.
To me, I will use this to target the audience when I want them to be in a specific mood for my rantings… Think about what you want your read to be, emotionally, when they get your content and plan the release accordingly. Obviously there are other factors, like when are your readers online and such, but twitter or facebook postings can be timed to take advantage of the mood.
